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Schelle: ATSC 3.0 Deployment May be Slowed by COVID

(Image credit: ATSC) WASHINGTON—The benchmark for ATSC 3. 0 deployment in 2020 of 40 markets that was set at the 2019 edition of the NAB Show in Las Vegas may be out of reach because of the impact the coronavirus has had on the broadcast industry, according to Pearl TV Managing Director Anne Schelle. Schelle offered her assessment during the "NAB Show Express 2020: IABM Online State of the Industry Conference" as part of a panel focusing on U. S. broadcasters. Schelle notes that NextGen TV development was in a great position following the close of CES 2020, when TV manufacturers said that they would have 20 TV models that were NextGen TV compatible by the end of the year.

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