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Bundesliga clubs warned against monetising fans stuck at home

Getty ImagesMoritz Muecke, the German Football League’s (DFL) head of digital innovation, has warned clubs against attempting to monetise season ticket holders shut out of the Bundesliga’s behind closed doors fixtures.  German soccer’s top-flight is set to become the first of Europe’s big-five leagues to return to action on 16th May, bringing an end to a two-month hiatus since sport’s widespread suspension due to the coronavirus pandemic. While the DFL is working with its broadcast partners to televise every match for the remainder of the 2019/20 season, Muecke says that clubs tempted to charge for virtual VIP passes should avoid doing so unless absolutely necessary.    “I understand this is a business need for our clubs,” Muecke told SportsPro’s Insider Series. “My personal opinion on that is, [while] I don’t judge anyone who would do that, obviously a lot of fans are already giving back to their clubs by maybe not cancelling the season ticket they already have. “I don’t think it would be the best idea to try to monetise the fans that you now have, in a virtual way, just for the sake of it.

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