Goodyear is using the return of
NASCAR this Sunday to launch a campaign that includes a sweepstakes. The 30-second TV spot from GSD&M features a voiceover
from racing legend Dale Earnhardt Jr. and images from the sport’s beginnings. Earnhardt Jr. was featured in another Goodyear spot in February 2018. Following a 10-week stretch without
sports, NASCAR will become the first professional league to return without spectators in the stands.
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