Goodyear Plans Sweepstakes For NASCAR Return

Goodyear is using the return of NASCAR this Sunday to launch a campaign that includes a sweepstakes.  The 30-second TV spot from GSD&M features a voiceover from racing legend Dale Earnhardt Jr. and images from the sport’s beginnings. Earnhardt Jr. was featured in another Goodyear spot in February 2018. Following a 10-week stretch without sports, NASCAR will become the first professional league to return without spectators in the stands.

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