Marcus Luer | Sport must engage with governments in order to get the show back on the road

So if you are major sports property with ambitions to restart your events any time soon, you should be in close touch with your government. This could be at local, regional or national level, or even all three. At the very least, you should be speaking to your national Ministry of Sports, or the equivalent authority in your jurisdiction. The sports that have already restarted provide good examples of close collaboration with government. The German Bundesliga, Korea’s K League and the UFC all had events this past weekend or have them coming soon. These properties have reached out to and communicated with the relevant authorities and convinced them that they have a strong plan and can execute a safe event.

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