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Marketers: use first party data or die

Everyone’s been saying it: customer data platforms, advertising and publisher data platforms, agencies. First-party data is now very important in digital marketing. Lotame says first-party data is “the most valuable [type of data. . . ] first party data is king.

Read more at:
https://www.thedrum.com/opinion/2020/05/14/marketers-use-first-party-data-or-die

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