Nostalgia exploded as its own genre due to habitual reevaluations of the past becoming a dependable source of traffic. Revisiting the shows, movies, music, and moments of yesterday sparks conversation because there’s distinct joy in remembering the good old days. It’s arguably the most reliable call in the content playbook. But while nostalgia was on the verge of becoming exhausting in recent years, a global pandemic with no end in sight has turned it into a necessity.
DJs spin classics on Instagram Live to much adoration. Hundreds of thousands of viewers flock to the platform to watch esteemed artists, producers, and songwriters press “play” on their greatest hits during the Verzuz battles.
Read more at: