Skullcandy Headphones Hears The COVID-19 Fears Of Its Young Users

When you think of headphones, you probably don’t think immediately of snowboarding or social activism.  But Skullcandy, which likes to target its headphones and ear buds to outdoor sports enthusiasts, just reframed an existing online promotion to cheer up people suffering from depression, or worse, during the dark days of the pandemic. The company’s already launched Mood Boost online music video series -- celebrating a new positive mood, one month at a time -- was retooled to be more specifically aimed at easing the emotional blues these times may be sparking, especially for younger people. “Many millennials and Gen Z are really disturbed by these days,” says Jessica Klodnicki, Skullcandy’s chief marketing officer and general manager.  “We wanted to listen to the voices of our consumers. ”advertisementadvertisementCurrently featured is rapper Rico Nasty; Latin singer-songwriter Cuco; Indie-pop singer-songwriter Gus Dapperton and London-based pop star, Rina Sawayama.

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