When you think of headphones, you probably don’t think
immediately of snowboarding or social activism. But Skullcandy, which likes to target its headphones and ear buds to outdoor sports enthusiasts, just reframed an existing
online promotion to cheer up people suffering from depression, or worse, during the dark days of the pandemic. The company’s already launched Mood Boost online music video
series -- celebrating a new positive mood, one month at a time -- was retooled to be more specifically aimed at easing the emotional blues these times may be sparking, especially for younger
people. “Many millennials and Gen Z are really disturbed by these days,” says Jessica Klodnicki, Skullcandy’s chief marketing officer and general
manager. “We wanted to listen to the voices of our consumers. ”advertisementadvertisementCurrently featured is rapper Rico Nasty; Latin singer-songwriter Cuco; Indie-pop singer-songwriter Gus Dapperton
and London-based pop star, Rina Sawayama.
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