Why Do So Many TV Sports Advertisers Lack A Plan B?

We’ve seen a pullback in TV ad spend across a number of consumer categories. Some are quite understandable, such as travel, restaurants and movies. Some are a bit surprising, like automotive. But one is absolutely perplexing: soft drinks. MediaPost reported that TV ad spend in April by automakers was down 71%. Similarly, according to another report, soda advertisers spent 78% less on national TV ads between March 16 and April 26.

Read more at:

What do you think?

50 points
Upvote Downvote

Written by Media Post

Leave a Reply

Your email address will not be published. Required fields are marked *

Skullcandy Headphones Hears The COVID-19 Fears Of Its Young Users

Disaster Report 4 is 2020’s best PS2 game