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Why Do So Many TV Sports Advertisers Lack A Plan B?

We’ve seen a pullback in TV ad spend across a number of consumer categories. Some are quite understandable, such as travel, restaurants and movies. Some are a bit surprising, like automotive. But one is absolutely perplexing: soft drinks. MediaPost reported that TV ad spend in April by automakers was down 71%. Similarly, according to another report, soda advertisers spent 78% less on national TV ads between March 16 and April 26.

Read more at:
https://www.mediapost.com/publications/article/351448/why-do-so-many-tv-sports-advertisers-lack-a-plan-b.html

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