We’ve seen a pullback in TV ad spend across a number of consumer categories. Some are quite understandable, such as travel, restaurants and movies. Some are a bit surprising, like automotive.
But one is absolutely perplexing: soft drinks. MediaPost reported that TV ad spend in April by automakers was down 71%. Similarly, according to another report, soda advertisers spent
78% less on national TV ads between March 16 and April 26.
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