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YouTuber and Influencer co-founder Caspar Lee Launches #LookingForward campaign alongside The Prince’s Trust

YouTuber and Influencer co-founder and CVO Caspar Lee has launched the #LookingForward campaign on social media, alongside psychotherapist and best-selling author Owen O'Kane and The Prince’s Trust, the UK-based charity founded by Charles, Prince of Wales to help vulnerable young people get their lives on track. Lee launched the campaign to his 2. 7 million Instagram followers via IGTV. The campaign encourages people to upload a video or photo saying what they are most looking forward to post-lockdown, using the hashtag #LookingForward and tagging 5 friends to encourage them to do the same. Donations are also encouraged, with Lee aiming to raise £10,000 to help 1,000 young people get the critical wellbeing support they need. The campaign is based on research, which shows that hope can change people’s brain chemistry, helping them to feel happier.

Read more at:
https://www.thedrum.com/opinion/2020/05/13/youtuber-and-influencer-co-founder-caspar-lee-launches-lookingforward-campaign

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