Disney Plus now streams The Simpsons in its proper aspect ratio, but it wasn’t easy

Earlier seasons of The Simpsons are finally available to stream in its proper 4:3 aspect ratio, a task Disney Plus’ product team had to spend some time figuring out.

Aspect ratios are a big deal in The Simpsons. Fox originally aired the show in 1989, and at the time used a 4:3 aspect ratio. The show, as any fan will explain, relies heavily on visual gags — an aspect of joke-telling that wouldn’t become an issue until near the end of 2009, about a third of the way through The Simpsons’ 20th season — when the show’s aspect ratio switched from 4:3 to 16:9.

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https://www.theverge.com/2020/5/28/21273425/simpsons-disney-plus-aspect-ratio-tech-platform-content-package-169-43