2025 Global Outlook: Disney+, Netflix To Add 460M Subs; Pay TV To Add 35M, See Revenue Drop 35%

Global pay-TV revenue, which peaked in 2016 at $202 billion, will drop by $150 billion, or 35%, to $57. 4 billion, within five years, projects Digital TV Research.  That’s the same research firm that, based on its reanalysis of data for 138 countries in the light of COVID-19’s impacts, now projects that OTT revenue will rise 101%, to $167 billion over the same 2019 to 2025 period. That includes 120% growth for ad-supported VOD, to $53. 5 billion, and 103% growth for subscription-driven SVOD, to $97. 5 billion.

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