Big TV Network Groups’ National Ad Revenues Sink 35% To 50% In April

April, the first full month of COVID-19 disruption, witnessed major legacy TV network companies being hit with massive 30% to 50% declines in national TV advertising revenues. During the month, major TV advertisers significantly reduced advertising on prime-time entertainment and other daypart programs. Contributing to the decline was a lack of live TV sports programming. WarnerMedia saw the biggest decline -- down 50. 8% in national TV advertising, according to Standard Media Index.  Its networks such as TNT and TBS were hurt by the absence of regular-season NBA basketball and the Final Four and championship games of the NCAA Men’s Basketball Tournament.

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