D2C Brands Drive The Highest Traffic To Their Sites

Thrive Market, Home Chef, Daily Harvest, Misfits Market, Veestro, New Age Beverages, and Suja Juice have shown the highest gains in direct-to-consumer in the food delivery sector. Social media, SEO, and well-timed paid search drove most of the traffic for D2C brands, according to data. Two D2C companies -- Thrive Market and Daily Harvest -- saw an increase in paid-search traffic largely due to bidding on keywords like "grocery delivery," "trader joe's delivery," “overnight oats” and "smoothie delivery. "“While some of these brands have seen a large uptick in direct traffic as brand recognition increases, the majority of sites have seen significant upticks in traffic through paid and organic search,” said Jamie Drayton, SimilarWeb lead retail industry consultant. “As interest in products that cater to people stuck at home increases, the ability to capture traffic through organic search has grown. "Some of those brands include Daily Harvest and Fringe Sport.

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