McLaren Seoul has partnered with Korean esports organisation DragonX (DRX), according to a tweet from the official DRX account on May 27th.
Terms of the deal have not been disclosed at the time of writing. This is McLaren’s first esports partnership, but luxury car brands are not new to esports.
Credit: DragonXRELATED: League of Legends adds in-game brand banners for esports
DragonX, like many teams in the LCK, focuses almost entirely on League of Legends. It also fields teams in Honor of Kings and Clash Royale, however. DragonX, previously Kingzone DragonX, won the LCK Spring Split in 2018 and placed second at MSI that same year.
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