Eighty-Two Percent Of Ad Execs: No Contingency Plan For A Pandemic-Like Event

Madison Avenue likes to talk about crisis management and contingency planning, but only 18% of ad executives say they had a plan in place to manage their media buys in the event of a "large scale national or global event" prior to the COVID-19 pandemic. That's one of the . . . Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

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