Email Flies: Engagement Rises By 200% During COVID-19 Pandemic

Email response is rising even while website traffic is declining during the pandemic, according to a study by Glance Inc. , a firm that offers metrics-reporting for digital marketers.  There has been a 200% surge in email marketing engagement, and a 13. 6% falloff in web traffic overall and a 27. 7% reduction in page views.  Business & industrial marketers have generated a 289.

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https://www.mediapost.com/publications/article/351814/email-flies-engagement-rises-by-200-during-covid.html