Tournament organiser ESL has secured the support of Pringles as a sponsor for another year across its events in Germany, Poland, and the Nordics.
The Kellogg’s snack brand will continue to serve as an official partner of ESL National Championship events in the aforementioned countries.
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Pringles has sponsored the likes of IEM Katowice, ESL One Hamburg, ESL One Cologne, and ESL Meisterschaft in recent years and will continue to do so with this partnership extension. The original deal saw Pringles create team-themed cans and distribute them to fans during events.
Stephan Schröder, SVP Global Brand Partnerships EMEA at ESL, spoke on the extension in a release: “Over the years, the community feedback was overwhelmingly positive. Therefore, we are happy to continue our successful partnership with Pringles, spanning over multiple events in 2020.
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