Gannett To Launch Ad Sales, News Initiative ‘Rebuilding America’

Next week, Gannett debuts an ad sales and news initiative, “Rebuilding America,” which covers the reopening of the U. S. economy after months of lockdown, as well as provide advertising opportunities for businesses. Starting May 31, the initiative will launch across Gannett’s 260 regional newspapers and USA Today, according to Poynter, which first reported the news. The company identified 12 categories for editorial content and corporate ads, including: healthcare, education, home services, restaurants, dining, financial/insurance, travel/tourism, arts/entertainment, sports, automotive/transportation, food/grocery and real estate. A promotional video teases the initiative, making clear these content categories are also marketing opportunities for businesses to “tell their story” and “get back to business.

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