Global green shoots: How the media and advertising markets around the world are beginning to restart

The global media worlds is haltingly restarting. With lockdown restrictions now being eased by some governments, small green shoots of recovery are beginning to emerge. Digiday reporters took a (virtual) trip around the world to see where activity is beginning to restart. China: Tentative recovery Despite optimistic videos of packed shopping malls and bars in China’s reopened cities, the positive outlook for China’s ad industry recovery is still tentative.  According to eMarketer, ad spending in China is currently projected to grow by 8. 4% in 2020 to reach a total of $113.

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