(Image credit: Haystack TV)
SAN FRANCISCO & LOS GATOS, Calif. —OTT news source Haystack TV has upped its game as a provider of viewer-specific personalized news with the launch of Newsline, a dynamic, interactive news ticker that gives Roku platform users of its app the ability to make quick jumps to breaking news via an interactive news crawl. The app relies on a new system of interactive overlays developed by Haystack TV, an ad-supported video-on-demand (AVOD) OTT service. Newsline lets viewers interact via news crawls to access local weather conditions, forecasts, weather alerts, stock market data, local news headlines, top stories and other news, including international, entertainment, business and science and technology stories, the company said. “Innovation has long been the foundation of Haystack TV, and the introduction of Newsline reimagines TV news viewership and drives engagement for our growing user base,” said Haystack TV President and co-founder Ish Harshawat. “Newsline is a feature that demonstrates how Haystack is reinventing the news watching experience by adding greater accessibility and interactivity.
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