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How It’s Made: A summer rebrand for Evil Geniuses

May 20, 2020Emily RandESPN FacebookTwitterFacebook MessengerPinterestEmailprintNorth American esports organization Evil Geniuses was founded in 1999, making the 21-year-old brand one of the oldest in the esports landscape. A pantheon of successful, polarizing and popular esports professionals have been attached to Evil Geniuses, like Peter "ppd" Dager, who was the captain of EG's championship-winning Dota 2 team in 2015, or Starcraft II pro Gregory "IdrA" Fields. Evil Geniuses was a brand of winners who liked to talk about how good they were at their respective games and just how soundly they were going to beat you while winning. "I gravitated towards EG because we were the bullies in a lot of ways," EG Chief Gaming Officer Phillip Aram said. He joined Evil Geniuses six years ago and has been with the company ever since. "We could be the heels, and it wasn't necessarily that we were out there doing things that were terrible.

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https://www.espn.com/esports/story/_/id/29199749/how-made-summer-rebrand-evil-geniuses

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