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How Pop-Up Magazine pivoted from events to video

Anyone interested in Pop-Up Magazine won’t be able to find recordings of its 15 live tours that it has put on over the past 11 years across major North American cities. The company’s live performances are not filmed, since the entire idea of Pop-Up is a live rendition of a magazine: a curated performance of comedians, filmmakers, dancers and artists telling 10 different stories, all while feeding off the energy of the crowd. Times change. The plug was pulled on the Pop-Up tour nine weeks ago and at that point the playbook was thrown out the window. Pop-Up is bowing to reality with its first video edition, a “video graphic novel,” as publisher and president Chas Edwards calls it. “The Spring Issue: At Home” premiered on YouTube last night.

Read more at:
https://digiday.com/media/how-pop-up-magazine-pivoted-from-events-to-video/

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