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Hulu Updates User Interface To Enhance Content Discovery, Bundle Consistency

Hulu, now under Disney’s control, has gotten an update designed to make navigation and content discovery easier, and provide a more consistent experience with its bundle mates, Disney+ and ESPN+. “We listened to feedback from our viewers and heard they loved how easy it was to continue watching the shows and movies they love, but not as easy to discover new content,” Jim Denney, VP, product management and Jason Wong, director, product management, wrote in a blog post. Hulu reported 32. 1 million total subscribers, including 3. 3 million customers of its live TV package, as of March 31— up 27% from a year ago. As of the end of last May, the company reported having 28 million customers and 82 million overall viewers, 70% of whom were on its $5.

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https://www.mediapost.com/publications/article/351698/hulu-updates-user-interface-to-enhance-content-dis.html

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