In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will look different this year.   Still, as we wait for sports to resume, events to reconvene and production schedules to reboot, we’re seeing unique trends in engagement and a shift in what premium means to fans. At the same time, it’s important that the content of today — and the future — is no longer solely delivered in traditional ways.   It’s not just that audiences are seeking high-quality content, they’re newly open to consuming it in new ways and in online social spaces.

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