James Dobbs | Thinking creatively during a pandemic

James DobbsThe impact of the Covid-19 crisis has forced everybody in the sports sector to think in new ways about how they work and our service is not immune to the headwinds the industry faces. However, while live events are paused, the news around sport continues and the appetite for coverage has never been greater. With more than 1,200 customers relying on our service we have had no choice but to think creatively, not only about what content we can produce but also the ways we are going to produce it. Working from home Like many businesses, SNTV had to close our offices and make the transition to remote working, therefore our initial challenge was not commercial but operational. Migrating a 24-hour news service from a centralised workflow based around our newsrooms, to producers working from home, while continuing to deliver a live service demanded a complete rethink of our set up. We stress-tested a range of technology solutions, prioritising any potential platform’s ability to ensure a robust production capability, enabling our international news desks to interact and all with minimal latency.

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