Lack of Live Sports Likely Accelerating Pay-TV Subscriber Losses Amid Pandemic

The results of a recent Morning Consult poll indicate that is playing out, as 8. 3 percent of traditional pay-TV subscribers said that they dropped their service in the past three months, a period that includes portions of both the first and second quarters. Sports fans subscribe to cable and satellite television service at a significantly higher rate than average adults and non-sports fans. The May 14-17 survey found that 61 percent of sports fans and 69 percent of self-identified avid sports fans subscribe to traditional pay-TV, compared to 55 percent of U. S. adults and 43 percent of non-sports fans.

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