Global esports marketing agency Lagardère Sports and Entertainment has announced its rebrand as SPORTFIVE.
The company’s transformation to SPORTFIVE marks as shift in focus “to a dual organizational structure of dedicated market areas and global growth units. ”
Credit: SPORTFIVERELATED: Lagardère Sports partners with T1 as exclusive commercial agent
The agency will be managed by a four-member Executive Committee that consists of Chief Executive Officer Stefan Felsing, Chief Operating Officer Philipp Hasenbein, Chief Growth Officer Robert Müller von Vultejus, and Chief Financial Officer Christian Peters.
Stefan Felsing, CEO of SPORTFIVE, stated in a release: “Today marks a milestone for our agency. A new leadership team, new ownership and reintroducing to the world of sport a legacy brand name, SPORTFIVE, that not only represents our founding pioneering spirit, but also our strong future of being one of the most progressive and respected partners in sports.
“SPORTFIVE is made up of pioneers in sports across different regions, we believe in the power of sports and that its responsible commercialisation can benefit the society as a whole.
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