Gaming management company Loaded has struck an intriguing new deal with Boras Corp. whereby the two agencies will partner to build out Philadelphia Phillies outfielder Bryce Harper’s gaming presence. Terms of the deal are not being released, but Loaded will bring its expertise and connections in the gaming space to bear around Harper, who already played video games during his spare time but now wants to take his persona, skills, and fanbase in gaming to another level.
Loaded’s work will include setting up accounts on gaming platforms for Harper and getting him familiar with how to stream properly; seeking collaborations and sponsorships with brands and publishers; plus other activities like setting up a gaming charity tournament. Harper is currently playing Fortnite most often, and Loaded is well connected with Fortnite maker Epic Games given it also represents Fortnite star Tyler “Ninja” Blevins, so the sides will look into opportunities around that game to start. Sports Business Journal is first reporting news of the deal, which was in the works before the coronavirus pandemic touched off, and the sides will officially announce it later today.
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