Local TV 2020 Ad Forecast Lowered 5% To $18.5 Billion

One forecast for U. S. local TV station advertising has been lowered from its previous projection by around $1 billion, or 5%, due to COVID-19 issues. BIA Advisory Services now estimates that the year 2020 will see $18. 5 billion in local TV’s over-the-air/digital media, down from an earlier $19. 4 billion projection.

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