LSR Q+A: Phenix CMO Says Latency Costs Sportsbook Operators Billions In Handle

The lack of low-latency streaming in sports betting causes billions in lost handle, according to Jed Corenthal of Phenix. Corenthal, the chief marketing officer of the real-time streaming technology platform, said current live streaming is much different than real-time streaming. Viewers are no longer tolerant in delays that can be upward of a minute, he said. And sports betting operators shouldn’t be either as there are multiple markets that could be bet by utilizing real-time streaming. LSR: The average sports bettor might not consider how latency can factor into games they’re betting live. How big of a difference can those seconds make?Corenthal: Delays of even a few seconds can make all the difference when betting on a live game, especially when it comes to prop bets.

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