Manchester United sues Football Manager makers over use of name

Manchester United is suing the makers of the Football Manager series for allegedly infringing its trademark by using the club’s name “extensively throughout the game”. The English Premier League club has taken legal action against Sega Publishing and Sports Interactive (SI), the publisher and developer of the popular football management simulation. The club also argues that Sega and SI have infringed its trademark over its logo by not using the official Manchester United crest in the game, instead “replacing the club crest with a simplified red and white striped logo”. United claims this “deprives the registered proprietor of its right to have the club crest licensed”. Sega and SI say the use of the club’s name is “a legitimate reference to the Manchester United football team in a football context” and has been used in Football Manager and its predecessor Championship Manager since 1992 “without complaint by the claimant”. The companies have accused the club of trying to “prevent legitimate competition in the video games field by preventing parties not licensed by the claimant from using the name of the Manchester United football team within such games”.

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