Michelob Ultra puts Peyton Manning in ‘Caddyshack’ to tee up live golf match

Dive Brief: Michelob Ultra is running ads, a sweepstakes and digital content to support Capital One's The Match: Champions for Charity golf event on Sunday, according to a press release. The first televised golf event since the pandemic hit​ will see icons Tiger Woods and Phil Mickelson as well as NFL greats Peyton Manning and Tom Brady competing. The AB InBev brand has three new ads around the tournament featuring a man washing off his beer golf cart and welcoming people back. Consumers can enter to win the cart and other prizes by following @MichelobULTRA on Twitter and using hashtags #ULTRAPrizeScramble and #Sweepstakes during the game. If any of the players hits a hole-in-one, the brand will give away free six-packs, with details on how to redeem available online. The effort also includes new digital content that uses deep fake technology to put Peyton Manning's face into scenes from the iconic film "Caddyshack.

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