Mini USA has taken the wraps off the
newest vehicle to be added to its lineup, the 2021 Mini Countryman. The BMW Group brand’s marketing team has launched a microsite, and the social team has begun posting on Facebook and Instagram. The copy on the social effort reads “While we still
can’t wait to travel together, the wait is almost over. Introducing the new Mini Countryman, arriving late summer 2020. ” A more significant increase in marketing
communications is planned for August, timed to be closer to when the car is expected to arrive in dealerships, says Rah Mahtani, Mini USA brand communications manager. The premium compact
crossover vehicle will “fit nicely” within Mini USA’s “For the Drive” brand platform, he says.
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