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NFL inks ‘US$1.6bn’ Madden extension

Getty ImagesThe National Football League (NFL) and its players’ union (NFLPA) have confirmed a multi-year renewal of their partnership with video game giant Electronic Arts. The extension sees EA Sports retain exclusive rights to publish the North American football league’s official simulation games, including the popular Madden NFL franchise. According to Sportico, the new deal will run until at least 2026 and is worth a whopping US$1. 6 billion. The NFL will reportedly pocket at least US$1 billion of that total, with the players’ share valued at US$600 million. As part of the extended partnership, the NFL, NFLPA and EA Sports have also agreed to develop games in new genres, including expanded offerings for mobile players.

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