NHL teams like the New Jersey Devils are using esports like NHL 20 to engage and interact with their . . . [+] fans while the coronavirus pandemic has the league on pause. Photo courtesy of the Devils
New Jersey Devils
When the National Hockey League suspended play on March 12 due to the coronavirus pandemic, its 31 teams were suddenly confronted with no games, no open arenas, no concession or parking revenue and no obvious, direct way to keep their tens of millions of fans interested and engaged as the world faced months of quarantine and isolation.
“How are we putting ourselves in a position that we can continue to provide a source of entertainment, a source of hope and help people heal throughout this process,” asked Jake Reynolds, the New Jersey Devils’ team president.
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