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Niantic’s latest AR features add realism to Pokémon Go

Niantic is adding augmented reality features to Pokémon Go that should make the blending of animation and the real world seem more realistic. While Pokémon Go seems like a simple mobile game, it’s so popular and generates so much revenue that the company can invest heavily in AR technology.

These updates will create more realistic AR experiences and continue the company’s efforts toward building the 3D map of the world, said Kjell Bronder, senior product manager at Niantic, in a blog post.

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