Podcast listening has shifted as people no longer commute to get their audio fix.
The keen interest in current affairs and light-hearted comedy shows, coupled with people yearning for the social interaction of human dialog, is having a positive effect on podcast listening.
Podcast listening has grown by 14% on mobile and 5% on smart speakers during April compared with February, according to media company Global’s audio platform Dax. Listens are up 5% over the last four weeks on podcast platform Acast compared with the four weeks beginning March 23. Podcast networks like Entercom and Vox Media have also showed increased listening in April.
Under the hood the picture is more varied as the pandemic bifurcates the podcast market.
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