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The Bundesliga offers sponsors and broadcasters a sanitized glimpse as to how sports will restart

Empty stands. Substitutes sitting six feet apart, wearing club-branded protective masks. The eerie absence of a familiar roar when the ball slams the back of the net. And, in one case, thousands of cardboard cutouts of fans “cheering” on the home team. Welcome to the weird but satisfying return of live soccer. Borussia Dortmund’s 4 -0 drubbing of Schalke on May 16 restarted Germany’s top soccer league, after a 61-day coronavirus-forced pause.

Read more at:
https://digiday.com/marketing/the-bundesliga-offers-sponsors-and-broadcasters-a-sanitized-glimpse-as-to-how-sports-will-restart/

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