The premature funeral for events

The coronavirus crisis is hitting all parts of the publishing business, but none harder than the events business lines. The lockdowns and health concerns have made events impossible to hold, even illegal in many places. Big publishers, including The Economist and The Atlantic, have shrunk their events teams. David Bradley, longtime chairman of The Atlantic, was blunt in his bleak picture for events: “In one week in March, maybe two, the ground fell out from under live events — live anything — worldwide.   Of necessity, our events work went virtual. It turns out, there is substantial room for original creation in a Zoom-led frame on life; to begin, we are able to bring our writers into conversation with our readers – at a scale no hotel ballroom can match.

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