NASCAR was one of the first major sports to return to live events, packing seven races into 11 days during the second half of May. And although fans are not in the stands, the virtual crowds continue to engage online. From esports to gamification, NASCAR has ambitious growth plans as it aims to satisfy its existing fan base while luring a new generation of fans who demand engaging and interactive digital content. Our panel will explore how technology is at the heart of these pivotal movements.
Watch the conversation with:
Tim Clark | SVP and Chief Digital Officer, NASCAR
Matt Lederer | VP Branded Partnerships, Comcast
Peter Jung | SVP Marketing, NASCAR
The Way Back is a series of engaging and interactive conversations examining how tech and innovation will bring sports back (safely) during and after the COVID-19 pandemic. Weekly sessions are live on Wednesdays, and free to register.
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