U.S. TV Advertising To Drop 12% In 2020: Analyst

U. S. TV advertising is set to sink 11. 7% in 2020, with lesser declines for local TV stations and local cable operations, due to COVID-19-related advertising pullbacks, according to a recent analysis. MoffettNathanson Research estimates the total U. S.

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https://www.mediapost.com/publications/article/351802/us-tv-advertising-to-drop-12-in-2020-analyst.html