Read more at:
https://9to5mac.com/2020/05/14/apple-nextr-ar-headset/
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[Update: NextVR ‘heading in new direction’] Exclusive: Apple likely buyer of NextVR, a live event streaming AR/VR company being sold for ~$100M

Update: NextVR has replaced its website with a landing page announcing a ‘new direction’ without its existing service.
Update 2x: Apple has confirmed the acquisition to Bloomberg.
It’s no secret that Apple has ambitious plans for augmented reality and a future AR-focused headset. Apple is practically building the platform for its future headset out in the open with ARKit. What’s new is that Apple is believed to be in the process of acquiring a California-based virtual reality company called NextVR, 9to5Mac has learned.
[Update 5/14/2020: NextVR.