"The past is a foreign country; they do things differently there. "– L. P. HartleyThis quote could very easily apply to branded experiences of the past: a nice-looking booth at a trade event, a yearly day out at the races for your existing customers, a newsletter. These did have value in their time but they are from the past and we have now moved on. Good branded experiences today are live events, virtual and augmented reality exhibitions, and social media envelops them.
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