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With Cinema Screens Mostly Dark, Screenvision Expands To Electric Car Charging Stations
Screenvision Media, which has
been hard hit by the closure of most of much of America’s cinema screens, this morning announced an expansion into other venues, including a deal with Volta to represent its ad-supported
electric car charging stations. The deal with Volta, which currently has 1,300 charging stations in 400 locations across the U. S. , will extend Screenvision’s audience by
an estimated 70 million impressions, the company said, adding that it would complement its existing cinema network. “Cinema will always be our core business, and now with
Volta’s substantial footprint, we are able to extend the impact of our premium video platform to high traffic retail locations for the first time,” states John Partilla, CEO, Screenvision
Media. “Importantly, Volta’s presence adjacent to theaters creates a key connection point with moviegoers that starts in the parking lot and continues to the lobby and
pre-show.
