With Olympics Postponed, Almond Board Of California Flips To Twitch

While cinemas, theaters, sports stadiums and other entertainment venues have been shut down by COVID-19 social distancing strictures, video games and online gaming are booming.  According to NPD Group, video game sales rose 73% in April year over year—surpassing the all-time record notched in April of 2008 during the Great Recession. Meanwhile, in March 2020, the streaming gaming service Twitch set an all-time record of 22. 7 million peak daily active users, according to Statista. For the Almond Board of California—which represents nearly 7,000 almond growers and 100 processors—this upsurge was good timing. ABoC has pretty deep roots in sporting events and programming, where it positions its protein-rich nuts as healthful energy snacks.

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