YouTube Select Replaces Google Preferred, New Ad Formats Added

YouTube on Tuesday plans to launch a new offering called YouTube Select that replaces Google Preferred, the heart of the company’s upfront offering. The move supports advertisers buying YouTube media through Google Ads, Display & Video 360, as well as through reservation campaigns that only can be implemented through a Google sales representative.  One major change is that YouTube Select puts an emphasis on global, which varies by market, whereas Google Preferred's strength was mainly in the United States and Canada, although also offered in Australia and the UK. The U. S. was by far its largest market.

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