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Adam Sommerfeld, head of sports investments at international capital raising firm Certus Capital Partners, describes his client base as a ‘who’s who’ of private equity players, NBA and MLS owners, ultra-high-net worth individuals and media firms.
Here he tells SportBusiness how experienced investors are reacting to the Covid-19 pandemic and about the increased appetite among European football teams to sell shareholdings during the crisis.
What sort of investment activity have you seen since start of the Covid-19 pandemic?
For the first week or two, term sheets were being put on ice and traditionally these are difficult to revisit. That was tricky. Then, lots of investors came back to the table – new investors looking at distressed assets and competitively priced deals at least, so it’s been quite a turnaround.
Adam Sommerfeld, Certus Capital Partners.
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