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Help me, don’t sell to me

Crises create uncertainty. They also create an innate desire to play it safe or worst still, do nothing. And unfortunately, this time round we can’t go to the Winchester, have a nice cold pint and wait til this all blows over. So as marketers, we need to think and act differently. This next bit is worth stating clearly, I think, and that is opportunity is not the same as opportunism. There will be brands and businesses that use the current crises as a chance to enrich themselves above all else.

Read more at:
https://www.thedrum.com/opinion/2020/05/28/help-me-dont-sell-me

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