COVID-19 has pushed businesses to their limits and has seen some of the industry’s biggest names struggle to adapt to life as we now know it. While this seismic shift has been disconcerting for some, others have rose to the occasion with finesse. The transition to digital channels has been underway for years and the arrival of coronavirus is now the catalyst, accelerating this process. As we rethink the very structure of our society; how we work, live and interact, we similarly see a significant change in consumer habits and needs that brands have to now adapt to meet. It is this crucial adaptability that decides your brand’s success or downfall in a post-lockdown market. Experts from Mapp Digital and The Drum are hosting a webinar on 10 June entitled ‘Digital strategies for a post-lockdown world’.
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