How TikTok thrived during coronavirus and will it last?

Over the past couple of months, we’ve gone through an unprecedented change to our lives. We have found ourselves with more time on our hands and less positive content surrounding us. This has led many to turn to social media to keep things cheerful. No platform has managed to engage, uplift and win over the masses quite like TikTok. TikTok was previously seen as the weird younger cousin of Twitter and Instagram; a kind of youth movement that many people felt just wasn’t for them. However, over the past couple of months we’ve seen TikTok take off.

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Written by The Drum

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